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More consumers choosing smartwatch over activity trackers, NPD Group says
PORT WASHINGTON, N.Y. – With the introduction of new devices, new features and updates to hardware and operating systems alike, 2017 has brought a number of changes to the smartwatch market.
As of June 2017, nearly 9% of U.S. consumers aged 18 and over owned a smartwatch, up almost 1.5 percentage points from the six months prior.