Dole innovates frozen fruit aisle with functional smoothies

Dole Packaged Foods is debuting a new product designed to support brain and cognitive health.

New from the Westlake Village, Calif.-based company is Dole Boosted Blends Berry Spark line.

“Prompted by the pandemic, consumers today are looking to boost their physical, emotional and mental well-being more than ever,” said Orzse Hodi, senior vice president and managing director of the Americas at Dole Packaged Foods.

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“We’ve developed Dole Boosted Blends Berry Spark as a nutritious and convenient smoothie that allows individuals to harness the health benefits of a thoughtfully curated combination of plant-based ingredients to help with memory and focus,” Hodi said. 

The kosher-certified, no sugar added and non-GMO product line features a blend of fruit flavors and ingredients from a mix of blueberries, bananas, blackberries, dark cherries, acai and flax to help aid brain and cognitive support, memory focus and benefits, as well as provide a source of vitamin C and fiber, the company said.

Each pack of Dole Boosted Blends Berry Spark contains four proportioned 8 oz. individual single servings that retail for $10 in the frozen fruit section at select retailers and online.

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Wider availability of the product is expected to come later this year.