Dove Cameron named Schwarzkopf brand ambassador

A new face is joining the Schwarzkopf family. 

Actress and singer Dove Cameron has been named brand ambassador for the brand and is joining its ”What Story Will You Tell?” campaign, which also features Sofia Vergara and Chris Appleton. 

“I am so excited to be Schwarzkopf’s new Brand Ambassador. This partnership means a lot to me because it's a brand that I actually use and have loved for such a long time. My hair journey started when I was only 8 years old when I became obsessed with the power of dyeing my hair and experimenting with identity and character and the control that that gives me as an artist. I had a very specific hair color during a very formative time in my life when I started in film and television that became the color that I was known for,” said Cameron. “ My identity has changed a lot as I've gotten older and found myself, and hair color has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair color makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand—and blonde—I trust.”

[Read more: Hally Hair launches at Ulta Beauty]

Through it’s “What Story Will You Tell?” campaign, the brand looks to inspire consumers to show up as their true selves and own the story they want to tell the world. 

“It has been so exciting to see the response from our alignment with current brand partners, Sofia Vergara and Chris Appleton. And now, we are reaching out to a larger, more diverse audience by joining forces with Dove Cameron,” said Chris McClement, senior vice president of marketing at Henkel North America. “She has gone through an evolution personally, with her career and with her style and we’re thrilled she chose Schwarzkopf to be at the forefront of her hair evolution. Henkel has always been committed to providing high-quality innovations and formulas and we are excited to see what stories Dove helps us to tell in our continued work together.”