Dr.Jart+ announces K-pop band Enhypen as global brand ambassadors

Enhypen will star in a new campaign titled “Supercharged repair, Cicapair,” which features each member of the band working to solve a unique challenge that is tied to a skin care benefit.

Gisselle Gaitan

10/30/2023

Dr.Jart+ is taking its mission of skin.science.art. to the masses with a new partnership.

The brand announced K-pop band Enhypen as its first-ever global ambassador, who will star in a new campaign titled “Supercharged repair, Cicapair.”

"We are so excited to welcome Enhypen and their fans into the world of Dr.Jart+," said, Christopher K. Wood, global brand president of Dr.Jart+. "Dr.Jart+ brings joy to its community through its high performance skincare and whimsical, engaging campaigns. Enhypen is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for innovation, art, creativity and great skin."

In the campaign, each member of the band will be working to solve a unique challenge that is tied to a skin care benefit that the Cicapair line can help solve, the company said.

"We are delighted and honored to become the inaugural global ambassadors for Dr.Jart+," Enhypen said in a statement. "We plan to reveal our most authentic and natural selves with Dr.Jart+. We hope our fans around the world join us in our excitement about this partnership, with much more to come soon."

Now included in the Dr.Jart+ Cicapair line is the Cica Complex, which includes such additional ingredients as allantoin and r-protector to help quickly and effectively improve the damaged skin barrier, as well as improve the look of irritation and sensitivity.

The new Dr.Jart+ Cicapair line will be available in markets across the United States and Europe in the first half of 2024.

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