EcoTools intros biodegradable makeup sponge

EcoTools is turning the traditional makeup sponge into a sustainable tool.

The Chicago-based company is debuting its new BioBlender by EcoTools, which has been made with just five ingredients that have been USDA certified and are bio-based, all-natural and vegan.

“Traditional makeup sponges are a leading cause in adding to unnecessary waste, and as a leader in sustainable beauty, we saw an opportunity in the market to address this,” Niki Rybacek, the product innovation manager for EcoTools said. “The consumer is looking for ways to reduce their environmental footprint and expects brands and retailers to do the same. We’re excited to answer that with BioBlender and continue our mission to create high-quality, planet-friendly beauty and self-care products attainable by all.”

Shaped with a patented design of three unique edges that aid in applying makeup to all angles of the face, it can be used wet or dry with liquid and cream foundations, the company said.

“I’m extremely proud of the team for taking our sustainability journey one step further, and creating a first-of-its-kind product that's just as effective in performance as it is eco-conscious,” Kristen Chase, senior vice present of global marketing at PPI Beauty, the parent company of EcoTools said. “We will continue to push boundaries to reduce our footprint in our products, our packaging, via our partnerships, and our sustainability efforts as an eco-conscious beauty brand.”

Currently, BioBlender by EcoTools is available online and at such retailers as Ulta Beauty, Amazon.com, Walmart and drug stores.