E.l.f. Beauty partners with activist, astronaut Amanda Nguyen for new campaign
E.l.f. Beauty is teaming up with activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen, on a new iteration of the Show Your(s)e.l.f. series.
Together, the two will work on celebrating the intersection of beauty, dreams and empowerment, which also coincide with the beauty brand’s ethos of democratizing access to beauty, the boardroom and beyond.
Nguyen will make history as the first Southeast Asian woman to travel to space on Blue Origin this year, using her mission to uplift and empower women and girls in STEM around the world, the brand shared.
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“Amanda Nguyen is changing the world with fearless disruption, doing the hard work that drives Progress—with a capital P—to change the conversation for generations about what women and girls can accomplish,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “I speak for myself and e.l.f. in saying we are incredibly proud to partner with Amanda to prioritize positivity, inclusivity and accessibility—and foster it with our collective community. We are force multiplying to make the world a brighter place for every eye, lip and face.”
The Show Your(s)e.l.f. film series was created to spotlight inspirational role models who embody e.l.f.’s advocacy of positivity, inclusivity and accessibility. Past episodes have featured individuals such as Viktoria Modesta, Anastasia Pagonis and Chella Ma.
“When I fight for survivors’ rights or reach for the stars as an astronaut, I’m reminded that no dream is too big. We must always believe in the power of possibility and the importance of bringing others along on the journey. I’m thrilled to partner with e.l.f. to elevate what’s possible for women and girls everywhere. Together, we’re ensuring that the next generation knows no limits,” said Nguyen.
