Eos debuts ‘Lotion Lock’ campaign

Eos is putting some humor in the way consumers use its products with the debut of its “Lotion Lock” campaign, which highlights its Vanilla Cashmere lotion. 

The humorous Lotion Lock campaign shares how users can protect themselves from the lotion-stealing agendas of their partners, friends and housemates. It pokes fun at the in-demand virality of the product, the company said. 

"We love that the eos community is forever taking this brand to unexpected places," said Carley Caldas, VP of Brand Marketing and Media at eos. "Our strategy has always been to listen to our fans and react accordingly and with lightning speed—so we are part of the conversation in a way that provides authentic value. There's so much joy and surprise in this approach, because you never know where people are going to take the brand next. Yesterday, we were launching a limited edition line of Bless Your F*ing Cooch shave cream, today we're protecting women's eos products with the Lotion Lock, tomorrow...well, that’s for the community to tell us."

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Consumers can show their support for the Lotion Lock prototype online, and participants will be entered to receive an in-demand bottle of the lotion while supplies last. 

The 24-hour hydration body lotion in Vanilla Cashmere is made with natural ingredients like shea oil, retails for $8 and can be found at Amazon, Walmart and Target.