Eos’ Totally Bananas Microbatch delivers fruity, creamy textures

Eos is channeling all the sweetness of bananas.

New to the brand’s roster is the Totally Bananas Microbatch.

Launching on April 21, National Banana Day, the product features the Totally Bananas Super Soft Shea Lip Balm, as well as a decorative sticker sheet to customize the lip balm.

Featuring fruity and creamy textures, the product is a limited-edition launch that aims to hydrate and seal in moisture for up to 24 hours via its combination of shea butter, cocoa butter, jojoba, coconut and sunflower seed oils, the company said.

“Our product innovation approach has always been very consumer centric and our microbatch strategy is a great example of how we’re listening to our consumers and quickly delivering unique products our fans want and need,” Soyoung Kang, chief marketing officer at eos Products, said. 

Consumers will be able to snag a limited-edition Totally Bananas Microbatch on evolutionofsmooth.com for the suggested retail price of $4.99 on April 21, while supplies last.