Essano skin care products expand availability

Essano, a popular skin care brand in New Zealand, is expanding its offerings available in the Unuted States. 

The beauty brand is launching three of its concentrated serums at Rite Aid stores across the country and select CVS Pharmacy locations.

Formulated with a high concentration of natural ingredients that help target specific skin care concerns, products the brand is launching include:

• Advanced Brightening, which contains 5% vitamin C;
• Intense Hydration, which features 1.5% hyaluronic acid; and
• Wrinkle Rescue, which has 1% bakuchiol, an alternative to retinol.

“We’re thrilled U.S. consumers will now have an opportunity to experience all of the benefits of essano’s concentrated serums. The formulation strikes the perfect balance between nature and science by harnessing the most powerful ingredients that help to target specific areas of concern and deliver fantastic results,” co-founder Anthony Gadsdon said. “Essano is there to help women and men feel empowered to make fearless choices by arming them with honest, uncomplicated solutions in a category that often trades in confusion.”

Other products the brand is launching at the retailers include a hydration rosehip oil range and collagen boost range.