Eye

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

NEW YORK -- An innovative and organic self-tanner is hitting the personal care aisle, and it requires only 10 minutes to be effective.

NKD SKN's Pre-Shower Tan product is applied before a shower. The user waits 10 minutes and then showers. The tan develops gradually over the next four to eight hours.

NEW YORK -- A popular men's skin care brand is looking to expand distribution following a sustained period of brand growth with leading retailers.

Bulldog is currently exploring new distribution options across America. Earlier in 2016 Bulldog signed a major deal to put their line of award-winning products into more than
2,000 Walgreens stores nationwide. The deal saw Bulldog launch a five product line-up that included three new items and two best sellers into Walgreens stores around the country.

MINNEAPOLIS -- Target says it will begin selling Harry’s razors, the subscription-based shaving company that has more than 2 million members.

In a statement on its Bullseye View blog, the retailer says "the mission behind Harry’s, the popular men’s grooming brand co-founded by entrepreneurs Jeff Raider and Andy Katz-Mayfield, has a lot in common with our own: Expect More. Pay Less."

SANTA MONICA, Calif. — When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. In fact, the company recently generated investments from Bono and his wife, as well as Nude founder, Ali Hewson, as part of its acquisition of Nude Skin care from LVMH Möet Hennessy Louis Vuitton. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.

Oralabs, a Parker, Colo.-based supplier of personal care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its Waterless by Gillette Venus female shaver.

The award was presented during ECRM’s 2016 Personal Care, Grooming, Travel & Oral EPPS held July 10 to 13 in Orlando. London, U.K.-based Bulldog Skincare for Men was the finalist with its Original Beard Oil.

The spike in eyebrow makeup sales can be traced to a petite Romanian immigrant who became Beverly Hills’ most sought-after eyebrow guru. Although Anastasia Soare’s Anastasia Beverly Hills products aren’t available in mass, her magic with brows is credited with waking up the entire category.

Retailers are asking for fewer — but bigger and bolder — new products and fewer flankers.

So what’s hot — and why?