Face

Kat Von D Beauty’s True Portrait Foundation — a vegan, lightweight and medium-coverage foundation — will feature singer Jhené Aiko as the face of its campaign.

Actress Millie Bobbie Brown is launching the florence by mills skin care and makeup line, which was founded on the belief that true beauty comes from loving and embracing yourself.

Lime Crime products now are available at 300 Ulta Beauty locations across the nation.

Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.

CoverGirl expanded its Exhibitionist Mascara lineup by adding a lightweight primer and two blue shades — true blue and ultra aqua.

Lilah b. is expanding its Glisten + Glow Skin Illuminator line with b. captivating — a rose bronze shade, that awakens and revitalizes tired complexions.

Pat McGrath Labs’ “Skin Fetish: Sublime Perfection” campaign celebrates the Skin Fetish: Sublime Perfection the System launch, which hits shelves on July 26.

X Out products will be available at GNC to help users find an acne treatment that fits their active lifestyles, the company said.