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Report: Retail utilization of FSI promotional vehicle up; overall FSI utilization down
MINNEAPOLIS — Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.
Overall, the number of free-standing insert coupons distributed through 2011 dropped 6.5% compared with 2010. This decline in FSI coupon activity followed two consecutive years of annual increases of 8% in 2009 and 7.2% in 2010.
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Family Dollar getting executive suite in place before new store, expanded assortment push
MATTHEWS, N.C. — Family Dollar Stores on Monday named Paul White to the position of EVP and chief merchandising officer. White will report to Mike Bloom, president and COO.
“Through Paul’s leadership and strategic vision, Family Dollar has created a compelling mix of discretionary merchandise, which has led to a more fun place to shop for our customers,” Bloom said. “Paul’s promotion will help us continue to broaden our appeal and deliver greater value to our customers.”