-
Accenture finds shift in shopper expectations for loyalty programs
NEW YORK — Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.Stop & Shop New York and New England divisions to merge
QUINCY, Mass., and SALISBURY, N.C. — Ahold USA and Delhaize America unveiled plans to further strengthen their U.S. brands. This plan will be headlined by the merger of its Stop & Shop New York Metro and Stop & Shop New England Divisions into one brand organization.
“Having a single brand organizational structure dedicated to Stop & Shop will strengthen the brand and will ensure it can better leverage its brand to serve the unique needs of customers in the different markets that Stop & Shop serves,” the company stated.
XThis ad will auto-close in 10 seconds