Front End

Started 108 years ago by J.C. Hall in Kansas City, Mo., Hallmark has made an incredible impact on mass retail for decades by stressing its ability to offer consumers a number of creative solutions across multiple segments and giving these shoppers a name they recognize and trust.

Suppliers, hoping to make retailers more aware of their items, as well as trying to convince them to stock more of them, were quite active across the entire spectrum of ECRM’s annual Beauty Week Conference, including skin care, hair care and cosmetics.