Front End

In the first of a series, TS Kelly, senior vice president of research for TV ad insight company Alphonso, breaks down the biggest OTC ad spenders as allergy season gets started.

The Magic Mirror allows a shopper to pick up a lipstick in a color of their choice and have it instantly applied without having to physically use the product, the company said.

The Trio’politan blends classic and bold flavors together and comes in Triple Chocolate, American Dream, Coco Loco, Mint Cookie and All Natural Chocolate Raspberry Bliss flavors.

Drug Store News and Mack Elevation will co-host the 4th annual New General Market “Purpose Driven” Summit in June to help mass retailers and their suppliers gain a better understanding of who their shoppers are and what needs to be done to get them to visit their stores more frequently and buy more products.

Hair, which braves weather headfirst and suffers the effects of changing temperatures, needs a little love sometimes. That’s where leave-in conditioners come into play.

Officials at Cleveland-based GE Lighting suggested that when retail space is an issue, retailers should focus their offerings on including the highest-usage bulbs.

The format, which is being tested in 17 locations, will lower SKU counts per store by roughly 20% while offering new services and lower everyday pricing, Walgreens said.

A few years ago, an LED bulb cost upward of $15, but today one can buy a branded-LED bulb that lasts for more than a decade and saves energy year-over-year for under $5.