In January, the company announced that it would introduce more than 450 new products under its O Organics line in 2018. Together, Open Nature and O Organics comprise $1.4 billion in sales.
The retailer plans to add more than 500 additional “pickup towers” to stores across the country, bringing the total to more than 700 by the end of the year.
To kick off the campaign, the company shared behind the scene videos showcasing the finishing poles used to simulate shine, and foot-long extensions used in advertisements.