The retailer and Ainsworth created the Pure Balance pet food brand in 2012, which contains seven different dry formulas and a dozen wet dog food options.
The company's products, which include 100% natural cotton fiber sheet masks are available for purchase in college bookstores, fitness studios, gyms and hotels.
The 2000s brought infomercials to yet another level of sophistication with actors, fancy graphics, theme songs and a direct connection to social media and the product’s website.