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Consumers upgrading when comes to pets
Products that focus on convenience are winning big in the pet category. “Boomers are still driving so much of the category,” said Bob Vetere, president of the American Pet Products Association. “They love their pets, but they still live active lifestyles. Products that make pet care more convenient have become very popular.”
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Device-specific, lasting products charge category
A proliferation of high-drain electronics and healthcare devices are keeping consumers in need of more battery power. Recent category introductions have focused on providing consumers with such longer-lasting options as Duracell's new Quantum alkaline battery and Energizer's improved Ultimate Lithium batteries.