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Macmillan Children's Publishing launches preschool line for BTS season
NEW YORK — Last month, Schoolies, a line of preschool books and flash cards published by Priddy Books, a division of Macmillan Children's Publishing Group, launched into mass, book, specialty and online retailers across the country in time for the back-to-school seson. Now, the company is set to launch nine new titles for spring 2014.
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Walgreens BTS survey: Cartoon-themed brands are trending
DEERFIELD, Ill. — According to a Walgreens back-to-school survey released Tuesday, parents of school-age children report a significant number are fans of cartoon brands well into high school.
With themed school supplies once again a trend, cartoon character-themed supplies are desired by 22% of high school students, according to the survey. Pop singer-themed supplies are most popular among middle school students at 43%.