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Sheba to introduce sustainable fish-based food for cats
NASHVILLE, Tenn. — Mars Petcare will use responsible sourcing of fish for its fish-based Sheba product lines, the company said Monday.
The company said it plans to use only sustainably sourced fish by 2020, offering only fish that are farmed or wild-caught from environmentally sustainable sources. The new sourcing program is based on the Monterey Bay Aquarium Seafood Watch program sourcing recommendations.
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Consumers pamper pets with good health
Pet supplies may have had limited growth this past year, but the stars of the segment are healthcare-related products. Pet supplies saw a 2% increase, bringing sales to $11.1 billion, according to Packaged Facts. The market research firm projects that this year, pet supplies will grow 4% over 2012 sales.