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Partnering with suppliers to create a rich, innovative experience for customers
The success of Rite Aid’s Wellness store is in the experience. It’s welcoming. It’s engaging. And across various touchpoints throughout the store, it helps guide Rite Aid customers toward however it is they define “well.” That’s as much a function of design of the stores as it is the people and the products in those stores.
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Draining devices demand heavy-duty power
Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.
That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary lithium products.
Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.