-
Integrating digital sharing
Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing photo processing.
Another challenge is what to market. Consumers are still ordering prints, but they are increasingly viewing, manipulating and saving their photos online.
-
Walgreens launches environmentally friendly store brand Ology, formulated free of 'harmful chemicals'
DEERFIELD, Ill. — Walgreens on Monday launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.