General Merchandise

TOLEDO, Ohio —Marvel superheroes are the latest licensed Silly Bandz to hit store shelves. BCP Imports, maker of the must-have accessory for the elementary school set, is shipping a 24-band Marvel Avengers pack to retailers just in time for back-to-school.

The new Marvel Silly Bandz collection includes Iron Man, Spiderman, Captain America, Incredible Hulk, Thor and Wolverine, and will retail for $4.95. Counter displays and pop-up boxes are available for merchandising.

NEW YORK VMG Partners has sold dog treats maker Waggin' Train to Nestle's Purina PetCare.

The Waggin’ Train snacks business will be a subsidiary of Nestle Purina PetCare in the United States. Financial terms were not disclosed, although some reports have claimed the deal is priced at about $450 million. Waggin’ Train had sales of around $200 million for the 12 months ended in June.

SEATTLE Discovery Bay Games and Broadway Video Enterprises are bringing sketch comedy series "Saturday Night Live" into living rooms nationwide with the launch of a new board game.

DALLAS A new line of training pads for pets has hit the market.

Simple Solution's new Eco-Care training pads hold liquid by converting the liquid into gel with polymer technology, keeping moisture and odor in. They are made from 85% of recycled material and are ideal for litter box mats, dog crate liners, muddy paw doormats, cleaning up messy spills, car seat covers, travel and more.

The pads can be purchased at pet retailers nationwide.

LOS ANGELES A popular gaming accessory line now is available in the United States.

AFA Interactive, the license holder for Ben 10 gaming accessories, has partnered with TrendSource, which will serve as the U.S. sales/distribution channel for the line. TrendSource has partnerships with retailers across the United States and Canada, and distributes product lines in the DVD, video game and electronic accessory markets. The company specializes in creating customized distribution services for retailers.

PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

RIDGEWOOD, N.J. A maker of deluxe e-reader covers has released a new version of its lighted folio.

Periscope released its new pink lighted folio in line with National Breast Cancer Awareness Month, the company said. Available for a suggested retail price of $49.95, the Periscope lighted folio is an “all-in-one” item that features a retractable Periscope twin LED reading light, deluxe cover and notebook/pen holder in one fashionably designed pink leatherette unit.

CINCINNATI Gain is moving beyond the laundry room with two new products.

As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.