General Merchandise

CINCINNATI Gain is moving beyond the laundry room with two new products.

As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.

PLANO, Texas 7UP is getting an upgrade.

The soft drink is infusing a more crisp, clean lemon-lime flavor and also is updating its packaging. To celebrate the changes, 7UP is kicking off new "Ridiculously Bubbly" TV spots — featuring actor and comedian David Spade, best known for his portrayal of some the most sarcastic characters on screen — to put the "ridiculously bubbly" taste of 7UP to the test.

LOS ANGELES A popular gaming accessory line now is available in the United States.

AFA Interactive, the license holder for Ben 10 gaming accessories, has partnered with TrendSource, which will serve as the U.S. sales/distribution channel for the line. TrendSource has partnerships with retailers across the United States and Canada, and distributes product lines in the DVD, video game and electronic accessory markets. The company specializes in creating customized distribution services for retailers.

PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

RIDGEWOOD, N.J. A maker of deluxe e-reader covers has released a new version of its lighted folio.

Periscope released its new pink lighted folio in line with National Breast Cancer Awareness Month, the company said. Available for a suggested retail price of $49.95, the Periscope lighted folio is an “all-in-one” item that features a retractable Periscope twin LED reading light, deluxe cover and notebook/pen holder in one fashionably designed pink leatherette unit.

SANTA MARIA, Calif. A new hand sanitizer from Hardy Diagnostics has made its market debut.

AloeSafe contains aloe vera, vitamin E and lavender oil and is free of glycerin, artificial colors, propylene glycol and parabens, Hardy Diagnostics said. It does not cause drying, and leaves the hands feeling soft and silky, while showing a 99.9% kill rate of potentially infectious bacteria.

OAKLAND, Calif. Green Works is promoting healthy lifestyles in line with International Walk to School Month.

Green Works, a maker of naturally derived cleaners, has partnered with the Sierra Club, the oldest and largest environmental organization in the United States, for the Walk to School Challenge. Together, the groups hope to encourage people to use walking and bicycling to school as a simple way to spend more time outdoors and live a more natural lifestyle. Green Works is promoting the Walk to School Challenge on its Facebook fan page and company website.

CINCINNATI Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that it is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011.

The new compacted detergents provide consumers with the same number of loads in a detergent carton that is smaller, resulting in a convenient product that is easy to handle and store. The compacted formulas and smaller cartons also allow for increased efficiency, including reduced fuel consumption and a reduction in packaging.