General Merchandise

CINCINNATI — In time for spring allergy season, Procter & Gamble has introduced Febreze Fabric Refresher Allergen Reducer, a product that eliminates odors and reduces up to 95% of inanimate allergens from pollen, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.    

For the launch, P&G has partnered with The Weather Channel’s newest anchor, Sam Champion, to educate consumers on the connection between the outdoor pollen count and allergens in the home.

CINCINNATI — Bounce, a brand from Procter & Gamble, announced the launch of its first-ever, in-wash fabric care product, Bounce Bursts. The product comes in a bead form that gives consumers control over the amount of scent they would like to add to their wash.

LAKE FOREST, Ill. — Reynolds Consumer Products announced the launch of new Hefty Extra Strong large black trash bags, complete with White Pine odor-block technology. The product marks the brand's first odor-control, scented, large black trash bag and the only pine-scented bag on the market, according to the company.

The growing senior market is fueling the sale of hearing-aid batteries and specialty batteries for health and fitness devices.

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the debut of two new fragrances to its limited edition Man Candles collection. On Tap, which is reminiscent of freshly poured draft beer, and Camouflage, which gives off a woodsy blend of fresh air, golden leaves and oak tree bark.

The two new scents will join three popular scents from last year: MMM, Bacon!; Man Candles Man Town and Riding Mower. The Man Candles collection has proven a big hit with consumers since it first debuted in 2012, according to the company.

TEWKSBURY, Mass. — WellPet — a premium pet food company whose portfolio of brands includes Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select — announced the launch of Wellness Divin Duos, a dual-layered, natural wet cat food. The new addition offers felines a protein-rich meal in six grain-free recipes.

SCHAUMBURG, Ill. — Nielsen last week named the U.S. Breakthrough Innovation Winners for 2014, recognizing products introduced in 2012 that have "met the standards for distinctiveness, relevance and endurance." Three Procter & Gamble brands made the list, including Febreze Car Vent Clip, Tide Pods and ZzzQuil. 

This year's winners include: