General Mills heads to the cosmos with “Guardians of the Galaxy” cereal, snacks
General Mills is prepping for the release of “Guardians of the Galaxy Vol. 3” by revamping some of its snacks with a twist inspired by the film’s misfit heroes.
Such brand mascots as Lucky the Leprechaun and Trix Rabbit will transform with a new look inspired by the Guardians team suits. Appearing on six collectible cereal boxes, the company will also roll out a Groot-Gurt—a Guardians-inspired takeover of the classic Go-Gurt.
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The full collection includes:
- Cereal boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Reese’s Puffs, Trix and Cookie Crisp with mascots adorning Guardians-inspired outfits;
- Groot-Gurt, which will come in berry, cotton candy, mixed berry, strawberry and strawberry banana flavors; and
- Cinnamon Toast Crunch and Lucky Charms cereal bars will feature Guardians-themed packaging.
“Marvel Studios’ ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters—some could say this collaboration was written in the stars,” said Adriana Hernández-Fernández, associate manager of morning foods cultural portfolio events for General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”
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Consumers can find specially marked products available for purchase at select retailers nationwide.