GNC goes for 3rd limited-edition Girl Scouts cookie-inspired flavor

After two successful partnerships, GNC and the Girl Scouts of the USA are teaming up in 2023 for a third limited-edition flavor launch.

“We’re focused on continued investment in innovation across our first-party brands. Earlier this year we brought in a new GNC Total Lean flavor profile (Irish Crème) and a new delivery format (bundles). And now, with the introduction of Toast-Yay, a Girl Scout Cookie inspired flavor we’re able to bring a brand new, exciting flavor to the masses,” said Kevin Maloberti, vice president of merchandising at GNC. “Our consumers look for fun flavors in their favorite science-backed products at GNC and this extension to our Girl Scout portfolio delivers.”

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GNC’s AMP Wheybolic, Total Lean Shake 25, Total Lean Shake 25 Powder and Total Lean Layered Lean Bar will now be available in Toast-Yay, a cinnamon French toast-inspired flavor.

“Since 2021 our collaboration has allowed both Girl Scouts of the USA and GNC to deliver on their mission to consumers,” said Wendy Lou, chief revenue officer of GSUSA. “We’re honored to expand our licensing relationship with another flavor-first launch and know our shared commitment and values will continue to make positive inroads with customers across the country.”

GNC Girl Scout Toast-Yay products are now available for purchase online and in-store.