Just after announcing a two-year partnership with reality star DJ Pauly D, göt2b is furthering their relationship.
Together, the two have partnered on the creation of a limited-edition line of products that not only feature the “Jersey Shore” star on the packaging but also inspire users to switch up their looks and self-experiment without limits, the Stamford, Conn.-based company said.
“We are so excited to work with Pauly D,” Nancy Lu, the brand manager at Henkel said. “Not only has he been using our glued products for years, but he also embodies the göt2b brand ethos of self-expression through his positive attitude, passion for music and of course, his hair style! Collaborating with him has been an inspiring and energizing experience, and we hope everyone loves the limited-edition products we were able to create together.”
The two new products debuting from the collaboration are the Glued Limited-Edition Styling Spiking Glue and Blasting Freeze Spray by DJ Pauly D.
“I'm extremely excited to be working with a brand so organically. The limited-edition products we created are two of my favorites from göt2b that I use to perfect my blowout,” Pauly D said. “I genuinely love the product and love my hair so for me it was a no brainer to work with a brand that shares the same vision.”
Both launches are currently available for purchase on Amazon.com.