Gwyneth Paltrow’s goop launches affordable beauty, wellness line

Gwyneth Paltrow’s goop is becoming more accessible to consumers with a line of affordable beauty and wellness products available exclusively at Target and Amazon. 

Good.clean.goop consists of clean skin care, hair care, body care and wellness essentials that are made with a trio of ingredients that work together to deliver results, the company said. 

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The skin care collection features six products that work in six steps, including: 

• Step 1: Cleanse — The Daily Juice Cleanser: Made to cleanse, brighten and detoxify the skin; 
• Step 2: Exfoliate — The Fruit Facial Exfoliating Scrub: Formulated to exfoliate, detoxify and leave skin glowing; 
• Step 3: Tone — The Illuminator 10% Glycolic Acid: Designed to exfoliate the skin, as well as refine and illuminate it; 
• Step 4: Treat — The Healthy Aging Serum: Made to retexturize, smooth and hydrate skin; 
• Step 5: Moisturize — The Nutrient-Rich Daily Moisturizer: Formulated to hydrate the skin, as well as smooth and comfort it; and 
• Step 6: Hydrate — The Wide-Awake Eye Serum: Designed to hydrate, smooth and brighten skin. 

In the body and hair care collection, consumers can expect to find shampoo, body cream and other essentials that can be used daily. Available products include The Body Facial Exfoliating Scrub, The Body Smoother Replenishing Cream, The Naked Elixir Body Oil and The Powerscrub Scalp Detox. 

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Lastly, the wellness collection contains daily chews to support skin health, energy, focus and libido. Products consumers can shop from include The Skinspiration Beauty Chews, The Brain Boost Daily Chews, The Pleasure Seeker Daily Chews and The Bodyguard Immunity Chews.