Alaffia’s Beautiful Curls collection features cleansing, conditioning and styling solutions for those with loose waves, big curls, medium spirals and tight coils.
Batiste’s six new ambassadors will serve as brand advocates and share their own beauty routines, as well as tips on how to refresh hair between washes.
Color&Co’s Color Gloss Conditioner is a weekly treatment that looks to eliminate brassy tones from tresses, as well as aid in maintaining color vibrancy and longevity.
Sephora Collection’s Holy Sheet assortment contains 14 sheet masks for the face, eyes, hands and feet, as well as two hair masks, two sets of mini makeup wipes and two solid cleansers.
As hair care takes its cues from skin care trends, ingredients are front and center for manufacturers looking to deliver on consumers’ hair care needs.
