Haus Labs by Lady Gaga simplifies online foundation shopping with at-home set
Haus Labs by Lady Gaga is making shopping for the right foundation shade easier than ever with its at-home Discovery Set, the company said.
Featuring its viral Triclone Skin Tech Foundation, the set is delivered right to consumers’ doors to help them find the ideal shade match without having to step outside.
“Our new Discovery Set product is a groundbreaking way for new customers to test, try, and shade match our foundation at home and through our DTC site. This new offering provides ease and options for our customers whether they want to find their match in-store or online, they can shop however they feel most comfortable,” said Haus Labs CMO, Kelly Coller.
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Created to help eliminate the guesswork out of choosing from the brand’s 51 shades across six shade families, the set comes in a curated set for each shade family that includes three deluxe samples and a shade finder tool to help find an ideal match, the company said.
“We don’t stop at product innovation—we continually push the boundaries of digital innovation, blending tech and beauty. At Hauslabs.com, we started with our game-changing digital Foundation Shade Finder which provides more than 1.3 million unique answer combinations, giving consumers targeted personalized results. We offer six different discovery sets that come with three samples each, complete with QR codes to find the ideal match and get more intel. It’s an intuitive, seamless digital point-of-purchase program. We believe it will take the guesswork out of online foundation shopping and set the bar for a new way to shop for foundation,” said Haus Labs CEO, Ben Jones.
The Discovery Set will be available exclusively online and come with complete QR codes that close the loop by linking consumers directly to the purchased shade of their choosing and more, the brand said.
[Read more: Haus Labs by Lady Gaga’s Color Fuse Blush melts into skin]
Consumers must purchase the full-size foundation within 21 days of the Discovery Set being ordered, otherwise, they will be charged $12 plus any tax at the end of the trial period.