HEALTH

Imitation may be the best form of flattery, but CVS' store brand equivalent to Boiron's Oscillo speaks volumes to something else: The gaining popularity of homeopathy.

And that's especially true this year, as concerns over the novel H1N1 flu pandemic have driven scores of consumers into their pharmacies in search of safe and effective symptomatic relief solutions.

NEW YORK The fact that Roche has enhanced its capabilities across its iPhone app platform really only means one thing: Roche has dialed into a new way to reach its users, and it’s a way that is very rapidly growing in market share.

And what should be really telling about all of this iPhone action — it’s all opt-in, meaning consumers are actively interested in engaging with the manufacturers of their healthcare products in an effort to better manage their health.