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Report: OTC market not largely impacted by recession
NEW YORK First, the research only underscored what’s happening in America today — more and more Americans are turning toward self-care remedies as a way to curtail escalating healthcare costs. A June poll of consumers released by the Henry J. Kaiser Family Foundation found that 55% of Americans were putting off health care because of costs; and 37% of all Americans (not just those 55%) are defraying healthcare costs by buying more over-the-counter and natural health solutions.