Sundown Organics features 12 frequently taken supplements, all clean and USDA-certified organic and sold in “tree-free” packaging made from sustainable sugar cane.
Industry observers said that opportunities abound in first aid, especially with aging baby boomers needing more products and a dramatic shift to self-care that drives patients into retailers seeking solutions to minor ailments.
PowerReviews’ Cheryl Sullivan writes about the important role that consumer-generated brand content can play in building a private-label OTC strategy to take on Amazon.
As consumer demand for vitamins increases, the question remains whether retailers want to put enough resources to satisfy the growing and changing demands of the VMS department.