HEALTH

IRI, Experian establish better marketing ROI through partnership
CHICAGO — IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.

The joint effort enables marketers to leverage IRI ProScores, an audience targeting solution built from household purchase data. As part of the agreement, Experian’s clients will have direct access to IRI ProScores.
WestLab launches three essential-oil infused bathing salts as Walgreens exclusive
NEW YORK — WestLab earlier this week announced the launch of its first dedicated beauty collection, Supersalt, exclusively through Walgreens on March 17. The Supersalt collection, comprised of three essential-oil infused bathing salts, is fortified with blends of organic plant and fruit extracts, oils, antioxidants and minerals.

MusclePharm launches organic alternative in sports nutrition space

ANAHEIM, Calif. — MusclePharm on Friday launched its MusclePharm Natural Series, a line of plant-based, vegan, gluten-free, soy-free, non-GMO products targeting individuals seeking an organic alternative to traditional nutritional products and supplements.
Sundown Naturals is now 100% non-GMO

RONKONKOMA, N.Y. — The Nature's Bounty Company on Thursday announced that its Sundown Naturals brand is now 100% non-GMO.
Report: Canada could save $770 million by switching these three drug classes to OTC

OTTAWA — A new Conference Board of Canada report estimates that switching three prescription drug classes to over-the-counter status could represent a cost savings of more than $770 million annually (in U.S. currency). Those classes include proton-pump inhibitors, oral contraceptives and erectile dysfunction remedies.
This Bar Saves Lives helps feed 2 million

One Million Celebration from This Bar on Vimeo.
Albertsons expands Eating Healthy With Diabetes store tours

BOISE, Idaho — Albertsons’ Eating Healthy With Diabetes store tours — which make available to patients a guided tour with a registered dietitian to help make better food choices, set goals and read nutrition labels — are getting an expansion, the company announced Thursday.

Through April 30, there will be free, guided tours at 400 of the company’s stores with in-store pharmacies under the Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, ACME, Tom Thumb, Randalls, Pavilions, Star Market and Carrs banners.
Gradient Medical launches Quadrabloc, a wearable pain relief solution

MEMPHIS, Tenn. — Quadrabloc, a wearable device for the management of pain and discomfort associated with activity and aging, is now available for chronic pain sufferers and weekend warriors, the company announced Thursday. With the commercial release of Quadrabloc by Gradient Medical consumers have an effective treatment option for pain that does not require a prescription from a medical professional.
CDC monitoring avian flu outbreak in Tennessee

ATLANTA — The Centers for Disease Control and Prevention is working closely with USDA APHIS and the Tennessee Department of Health to minimize any human health risk posed by the avian influenza outbreak in Lincoln County, Tenn., the agency announced Wednesday. This includes implementing a protocol to monitor the health of poultry workers exposed to commercial poultry involved in the USDA/APHIS-confirmed highly pathogenic avian influenza (HPAI) A (H7N9) outbreak.
Health Savings Act can address nutrient deficiencies, suggests DS Caucus

WASHINGTON — Michael McBurney, VP science, communications and advocacy of DSM Nutritional Products last week addressed a crowd of more than 50 congressional staffers and guests on the prevalence of nutrient deficiencies in the United States as part of the Dietary Supplement Caucus luncheon briefing. He also introduced the idea of “hidden hunger,” the tendency of Americans to experience a lack of vitamins, minerals and omega-3 fatty acids, potentially leading to mental impairment, poor health and decreased productivity.