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IRI, Experian establish better marketing ROI through partnership
CHICAGO — IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.
The joint effort enables marketers to leverage IRI ProScores, an audience targeting solution built from household purchase data. As part of the agreement, Experian’s clients will have direct access to IRI ProScores.
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WestLab launches three essential-oil infused bathing salts as Walgreens exclusive
NEW YORK — WestLab earlier this week announced the launch of its first dedicated beauty collection, Supersalt, exclusively through Walgreens on March 17. The Supersalt collection, comprised of three essential-oil infused bathing salts, is fortified with blends of organic plant and fruit extracts, oils, antioxidants and minerals.