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Bayer leads sales, ads in nasal sprays
The nasal spray segment is up 2% from the previous year in the drug channel. Nasal spray segment leaders Afrin (Bayer), NeilMed and private label have all increased sales in the last year. Private label nasal sprays and Afrin both rose 6%, while NeilMed sinus rinse brand saw the largest increase in the segment at 14.3% — all NeilMed products rose 7%.
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Spring allergy season projected ‘worst’ yet
“The Daily Show with Jon Stewart” last year lampooned the allergy industry for claiming that 2015 was the “worst allergy season ever.” Just as 2014 was the “worst season” before that, and 2013 the “worst season” before that. And on and on as far back as 2008.