HEALTH

ROCHESTER, N.Y. — It’s already one of the better selling vitamins on the shelf with $135.1 million in sales on 19.6% growth across total U.S. multi-outlets, according to IRI for the 52 weeks ended May 15. But not a company to rest on its laurels, Bausch + Lomb introduced a new and improved PreserVision AREDS 2 Formula + Multivitamin.

FARMINGTON HILLS, Mich.  - Living Essentials on Monday launched the new 5-hour Energy Protein shot nationwide.  Each shot has 21 grams of protein and is available in four flavors – berry, peach mango, grape extra strength and berry extra strength. In addition, each six-ounce bottle contains 100 calories and less than one gram of sugar.

ORCHARD PARK, N.Y.. — Mentholatum earlier this year identified a new purchase opportunity in eye care — summer eyes. The company introduced its Rohto Ice All-in-One Cooling Eye Drops to provide fast, cooling relief for eight symptoms — red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops, it contains Rohto’s proprietary Freshkick technology, a freshness formula that relieves irritation and soothes and comforts eyes for up to eight hours.

GSK Consumer Healthcare is challenging the common misconception that migraines are just a “bad headache” by creating the world’s first augmented reality migraine simulator.

Wearables are beginning to gain purchase consideration and traction among all millennials, but especially with white non-Hispanics, according to the latest installment of the Hispanic Millennial Project, published by Sensis and ThinkNow Research in June.

In the next 10 years, the retail landscape will look and feel much different than it does today. “You’re going to be looking at a world that, instead of [retail] channels, there will be points of influence and methods of fulfillment,” Bryan Gildenberg, chief knowledge officer at Kantar Retail, said during a two-day drug channel workshop Kantar hosted in May. “Where can I influence shoppers irrespective of where the buying takes place, and how do I fulfill that in a way where I can still keep my operations efficient and make money?”

While Americans are redefining what it means to age well and stay healthy, many adults 50 years and over are still feeling the effects of aging. AARP earlier this year surveyed 1,480 Americans ages 50 years and older, and found that while a majority see themselves in good health, 1-in-2 reported that they wished they had more strength or energy to participate in the activities that they enjoy.

Earlier this year, Brandperx announced the launch of its latest Bump Bag, a product sample bag targeting soon-to-be moms and hand-delivered to them by their trusted OB/GYN providers. With 4 million women becoming moms, that patient-provider relationship is a rich marketing opportunity.