HEALTH

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

(For the full category review, including sales data, click here.)

Television personality Dr. Oz may have become the Oprah of the diet-aid category with a recommendation made on one of his programs that users try raspberry ketone for weight loss.

(For the full category review, including sales data, click here.)

PARSIPPANY, N.J. — GlaxoSmithKline is offering a new online campaign under the Alli brand to support healthy weight-loss resolutions, the company said Thursday.

Sales of vitamins and minerals represent a $6.5 billion book of business that’s growing at a 5.2% clip across total U.S. multi-outlets for the 52 weeks ended Nov. 3, 2013, according to IRI.

(For the full category review, including sales data, click here.)

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

(For the full category review, including sales data, click here.)

PARSIPPANY, N.J. — GlaxoSmithKline recently tapped Emmy-nominated choreographer, “Dancing with the Stars” professional dancer and recording artist Mark Ballas to headline the company’s Blueprint to Quit smoking-cessation program. The star has been smoke-free for more than six months thanks to the comprehensive, two-part quit-smoking Blueprint to Quit resource available exclusively at Walmart.

TORONTO — Soho Flordis is in the process of launching Calorease, a dietary supplement that helps bind to the fat in foods and reduce caloric intake up to 500 calories a day. One of the differentiators setting this diet aid apart from other supplements is the active ingredient — FBCx (α-cyclodextrin), a stimulant-free, heart-healthy fiber. FBCx binds up to nine times its weight in fat from food, safely removing it from the body before it can be absorbed.

FRAMINGHAM, Mass. — Virgin Pulse on Tuesday introduced Virgin Pulse Max, an engagement and activity tracking device, as well as a new mobile app, Virgin Pulse Mobile. Max directly integrates into the Virgin Pulse software platform, enabling users to create personalized challenges based on individual program goals and track activity such as daily steps, calories burned, distance covered and active minutes of exercise.