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Study: U.S. leads omnichannel shopping overall, but trails in many categories
NEW YORK — Thirty-seven percent of shoppers in the United States are shopping omnichannel, compared with 29% around the globe, according to a new study.
The study, conducted by GfK, found that consumers are "freely mingling" in-store visits, online product research and other information sources when making purchases. The extent of omnichannel shopping varies by category and country and appears tied to mobile device penetration. The study was based on 8,400 interviews in 14 countries.
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Research Now launches diabetes panel
PLANO, Texas — Research Now announced the launch of its Diabetes Panel, a collection of 336,000 deeply-profiled panelists in the United States and Canada who have been diagnosed with Type 1 diabetes, Type 2 diabetes, high blood pressure or obesity. Research Now's Healthcare Panels also include physicians, nurses, pharmacists, hospital executives and administrators.