-
BC Powder new sponsor of SEC
TARRYTOWN, N.Y. — Prestige Brands on Tuesday announced a new sponsorship with the Southeastern Conference featuring its BC Powder analgesic brand.
Just in time for basketball championship season, the BC Powder sponsorship will introduce SEC fans to the fast-acting analgesic with a multi-tiered marketing campaign that includes 30-second television spots, radio broadcasts and consumer events. The sponsorship will continue through football season this fall.
-
SymphonyIRI: Merchandising support down across almost half of all categories, new media to blame
CHICAGO — With the path to purchase evolving, merchandising has increased across just more than half of CPG categories and declined in 47% of categories, SymphonyIRI Group reported Tuesday.
The drug channel has seen the most erosion in merchandising support, with declines in 60% of the categories within the channel in 2012.