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SymphonyIRI: Merchandising support down across almost half of all categories, new media to blame
CHICAGO — With the path to purchase evolving, merchandising has increased across just more than half of CPG categories and declined in 47% of categories, SymphonyIRI Group reported Tuesday.
The drug channel has seen the most erosion in merchandising support, with declines in 60% of the categories within the channel in 2012.