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Successful Australian VMS marketer to launch in the U.S. market January 2013
VICTORIA, Australia — Sales of Swisse Ultivite multivitamins in the Australian and Asian markets have been a big driver behind overall sales, according to a Nielsen report cited by the company.
Across both Australia and Asia, VMS sales were up 16% to $197 million for the year ended June 2012. Leading the charge was Suisse Ultivite, which grew by more than 40% "thanks to a high ad spend and launches that boost the profile of the whole range,” Nielsen said.
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Ansell Healthcare takes LifeStyles thin condoms thinner with Zero launch
ISELIN, N.J. — Ansell Healthcare on Wednesday announced the launch of Zero and Zero Larger. Zero is the thinnest latex condom now offered in America, 45% thinner than Ansell's standard latex design, and Zero Larger is now the thinnest large condom in the market in the United States, the company stated.
According to consumer focus groups, condom users are consistently searching for more sensitive and better-fitting designs, and are willing to try different brands and styles to discover the condoms that best suit their needs.