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Recalls a homeopathy opportunity
The spate of well-known brand-name recalls of late has created an opportunity of sorts for suppliers of homeopathic remedies, which arguably have a higher safety profile as compared with allopathic medicines.
The most recent recall in the analgesic aisle has come just as PuraMed BioScience is expanding distribution of its LipiGesic-M product for migraines fueled by doctor education. “We found that our early adopters are actually going to be [patients] that are dissatisfied Rx users,” said Russ Mitchell, PuraMed CEO.
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Homeopathy stocks kids’ cough-cold
The kids’ cough-cold space has become a significant category for homeopathic manufacturers. With the safety and efficacy of cough-cold medicines called into question several years ago, the category now is stocked with homeopathic remedies and reformulated/repackaged allopathic medicines.