HEALTH

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief. Two of the formulations contain acetaminophen to relieve fever and pain, three contain dextromethorphan as a cough suppressant and three contain the antihistamine phenylephrine. Maximum Strength Mucinex Fast-Max Liquid products are indicated for ages 12 years and older.

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color. The Krill Oil comes in a small, easy-to-swallow soft-gel capsule and offers an alternative source of omega-3 fatty acids without a fishy burp or aftertaste. Each soft gel delivers 90 mg of omega-3 and 75 mg of phospholipids. Suggested retail price is $24.99.

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time. The male enhancement brand launch will be supported with a $32 million television campaign with placements including CNN, A&E, ESPN and Syfy.

WASHINGTON — The Council for Responsible Nutrition on Wednesday added two voting members, both enzyme ingredient suppliers, to its roster: Bio-Cat, headquartered in Troy, Va., and Deerland Enzymes, headquartered in Kennesaw, Ga.

Bio-Cat sources enzymes for use in the dietary supplement, food ingredient, animal feed, industrial and agricultural markets.

Deerland Enzymes is an enzyme specialty formulator and contract manufacturer, and a leading custom manufacturer for dietary supplements.

Nelsons USA marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals. Nelson, however, is approaching the market with a “less is more” mantra. In women with low iron levels, Pur-Absorb has a clinically proven high absorption rate of more than 40%.

LELO has launched a high-end line of Kegel exercisers called Laselle under the Intimina by LELO brand for women with incontinence issues. Such factors as pregnancy, childbirth, aging and obesity can result in the weakening of the pelvic muscles, leading to possible urinary or bowel incontinence. A meta-analysis of randomized controlled trials by the Cochrane Collaboration concluded that pelvic exercises should be included in first-line conservative management programs for women with urinary incontinence.

Audiovox Accessories introduced a one-size-fits-most personal sound amplifier to drug store retailers attending NACDS Marketplace called the RCA Symphonix. At a $299.99 price point, the product may be a little steep to carry in store but may be ideal for online placement for shipment home or to the pharmacy for pickup. That price point may actually be a bargain for many consumers who need hearing aids — customized hearing aids can run in excess of $1,000 per ear and are not typically covered by health plans, including Medicare.

SALT LAKE CITY — Schiff Nutrition on Wednesday named Jennifer Steeves-Kiss SVP and chief marketing officer. Steeves-Kiss joins Schiff from Procter & Gamble, where for almost two decades she helped build premium brands.

“We continue to implement our strategy to build a world-class nutritional supplements company by strengthening the leadership talent of our management team,” Schiff Nutrition president and CEO Tarang Amin said.