Herbal Essences commemorates 50th anniversary with new campaign
Herbal Essences is celebrating a major milestone — 50 years of helping consumers achieve their best hair.
As a way to mark this anniversary, the brand is rolling out a new campaign that invites users of its products to share and celebrate their own favorite hair moments.
The #ScentBack journey, which will span across TikTok and Instagram, also demonstrates the way in which both scent and memory are forever linked, the company said.
In order to participate, Herbal Essences is asking participants to sniff, tousle and show just how the brand has taken them back to their favorite hair moments of the past.
“When I smell Herbal Essences, I’m #ScentBack to growing up with my two sisters. We all shared the same bottle of Herbal Essences — Chamomile — among so many other things. Every time I use our Chamomile collection, I think of the three of us giggling at our ‘Thompson Sisters’ inside jokes. I’m looking forward to bringing back a bit of that with my daughters as they grow up,” senior brand director, Jen Thompson said. “Scent has been at the core of our brand for the past 50 years and we’re thrilled to invite the people who have been on this journey with us to participate in the celebration by revisiting fond memories through hair and scent.”
Currently, Herbal Essences products are formulated with real botanicals and contain fresh and invigorating fragrances, the company said.
Consumers can find the brand’s products, which are PETA Cruelty-Free, color-safe and dermatologist tested, at major retailers across the nation.