Hide Cosmetics’ concealer, foundation provide buildable coverage

For beauty consumers looking for a concealer or foundation that provides full coverage, Hide Cosmetics may have the answer.

The beauty brand’s products are formulated for coverage that lasts without leaving behind a cakey appearance, the company said.

Featuring a breathable hydration formula, both products aim to wear well during the day and hold up to natural oils and the environment.

The concealer, which provides full coverage and is suitable for all skin types, is available in 12 shades and features an applicator that allows for the application of thick lines, as well as precise lines via the side and tip, the company said.

The premium foundation, which provides medium to full coverage, is also suitable for all skin types and comes in 12 different hues. Featuring a soft matte look, the product is oil-free and designed to resist sweat and not clog pores.

Both Hide Cosmetics’ premium concealer and premium foundation are now available online at hide.shop.