Homeopathy

ALBUQUERQUE, N.M. — Heel on Thursday announced the launch of the Reboost cold and flu product line and new packaging for the Traumeel pain relief product line. The Reboost product line brings together four of the company’s cold, cough and flu products under a single brand that has been specifically designed to speak to the consumer in a retail environment. 

MADISON, Tenn. — Homeopathic analgesic manufacturer Vireo Systems on Thursday released a study finding that seniors over the age of 75 were six times more likely to suffer side effects associated with non-steroidal anti-inflammatory drugs. 

According to the study, nearly 33 million people, including 13.8 million seniors over the age of 65, regularly use NSAIDs for treating pain and inflammation. Gastrointestinal issues, renal problems and cardiac complications are the top-three most-cited side effects.

A sick child leads to one certainty: parents in search of safe and effective symptom relievers that will allow their child — and subsequently, themselves — to get some rest.

Homeopathy is hopping. Sales of many of the homeopathy brands represent some of the fastest-growing products across the OTC landscape these days, as evidenced by the number of brands escalating on the top 10 lists across several categories. Overall, sales of homeopathic medicines totaled $1.3 billion for the 52 weeks ended Dec. 22, up 8% according to SPINS, which tracks sales across both the natural channel (excluding Whole Foods) and mass retailers.

RESTON, Va. — STS Health on Thursday announced the launch of its homeopathic cold and flu symptom reliever FluNada. 

"After years of intensive research and testing, this natural spray product has been developed to offer a new era of relief from common cold and flu-like symptoms," stated Steven Schwartz, who invented the product. "Each of the active ingredients integrated into the spray was chosen based on the specific health characteristics it provides. In addition, it was important to develop a product that was 100% free of zinc."

SALT LAKE CITY — Zarbee's on Tuesday noted that more consumers have gravitated toward natural solutions over allopathic medicines, at least through the end of December, citing Nielsen scan data. 

For the 12 weeks ended Dec. 31, supplemental immune system boosters and homeopathic cough and cold medicines were up 13%, Zarbee's reported. The trend is even more pronounced across children's remedies with allopathic medicines declining 15% in the 12 week period while sales of pediatric natural solutions were up 19%, and now make up more than 20% of the category. 

While the term homeopathy may remain as foreign to the American consumer as allopathy, as a relative “class” within each of the respective categories where homeopathic remedies exist, more and more shoppers are placing those homeopathic products in their baskets.

MASHPEE, Mass. — Rocasuba on Wednesday launched a homeopathic energy-booster utilizing a unique patch delivery system. Providing up to five hours of energy, the product delivers homeopathic ingredients, including naturally derived caffeine, tea extract and zinc.