Honey Bunches of Oats debuts frosted option
Honey Bunches of Oats is adding a new product to its portfolio.
The Lakeville, Minn.-based company is unveiling its new frosted cereal, which adds a layer of sweetness to its oat flakes and are also paired alongside its granola bunches, the brand said.
“The Honey Bunches of Oats brand is known for delicious cereal medleys that appeal to people of all ages,” Michelle Titus, the senior brand manager for Honey Bunches of Oats, saod. “In developing our new Honey Bunches of Oats Frosted cereal, we saw an opportunity to tap into the popularity of frosted flavors and granola clusters, and take the two most-loved components of the cereal to create a new, fun combination that the whole family will love.”
Alongside the new product, the brand also is launching its new “Rhymes with Delicious,” campaign with two new spots that will begin airing Jan. 20.
Honey Bunches of Oats’ frosted cereal has launched at retailers nationwide.