iHerb expands professional brands supplements line
iHerb is leaning into the professional brands category with the recent additions of Metagenics, Pure Encapsulations and Designs for Health. These brands join Thorne and other professional-grade brands available at iHerb, which serves a global consumer base located in 180 countries.
Professional-grade vitamins, minerals and supplements (often referred to as “practitioner-grade”) are nutritional products that are typically formulated with higher dosages of active ingredients, based on clinical research and scientifically backed ingredients, iHerb said. “They are generally recommended by physicians, naturopaths and other healthcare practitioners to help support specific health concerns or to address micronutrient deficiencies in a precise and reliable manner,” the company said.
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iHerb went on to say that professional-grade supplements are known for their potency, purity and quality standards as they are manufactured under strict quality control measures. "They are often subjected to third-party testing for purity, potency and the absence of contaminants such as heavy metals, pesticides and fillers. This ensures that the supplements contain exactly what the label claims, with fewer risks of impurities," iHerb said.
“As one of the leading authorities on natural medicine, I’ve seen the benefit of professional-grade supplements among patients given the consistent quality, potency and safety of these products,” said Michael Murray, chief scientific advisor for iHerb. “Professional brands often come with clinical studies supporting their use, which is strong evidence on the effectiveness of their natural products.”
“We’re seeing consumers increasingly turn to high-quality, professional-grade supplements at the recommendation of their healthcare practitioner,” added Lindsey Wiefels, senior vice president of merchandising at iHerb. “We’re proud to meet the demands of the market with these highly respected brands.”
iHerb also is introducing cutting-edge probiotics from Pendulum and Codeage that contain Akkermansia muciniphila, a natural gut microbe that supports the gut lining and helps maintain a healthy balance of insulin and glucose levels, iHerb said.
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"Unlike other species of beneficial bacteria such as lactobacillus and bifidobacteria, Akkermansia plays an important role in supporting appetite, body weight and metabolic health," the company said.