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At the front lines of healthcare concerns: Medication adherence
WHAT IT MEANS AND WHY IT'S IMPORTANT Though Drug Store News is a leader among trade publications for the retail pharmacy industry, its readership remains small compared with the consumer magazines one typically finds on a store shelf, thus keeping its wealth of news and analysis confined to a limited audience. But the publication of an article in The New York Times brings to nationwide attention an issue of critical importance that frequently receives play in this magazine’s pages: medication adherence.
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Cutting brands, products? You're asking to lose money
WHAT IT MEANS AND WHY IT'S IMPORTANT New research released by Nielsen suggesting that retailers must be cautious when trimming SKUs as they risk losing customers if the wrong products are slashed clearly addresses an important issue and comes just on the heels of Drug Store News' June 7 report titled "7 Deadly Sins of SKU Rationalization."