INSIGHTS AND PERSPECTIVES

High-level athletes and coaches offer lessons for the business world, said Molly Fletcher, who runs one of the top sports agencies in the country, during a presentation at the recent Emerson Group Industry Day conference.

The consumer and retail environments are changing rapidly, and CPG brands need to evolve their strategies in order to stay relevant. That was the message Brian Owens, vice president of retail insights at Kantar Consulting, brought to his presentation at the recent Emerson Group Industry Day conference.

Ahead of the Drug Store News Industry Issues Summit, check out seven key insights from the recent Purpose-Driven Summit about making meaningful connections with consumers.

Mack Elevation’s Dan Mack highlights how relying too much on past experiences and not enough on a question determines whether or not it is not the answer that offers insight, but the question.

David Orgel takes a look at how retailers vying to differentiate in this hyper-competitive environment might benefit from taking marketing ideas from a different field — the baseball field.

Michael Hogue, the president-elect of the American Pharmacists Association, explains how the APhA is working with other professional organizations and employers to seek legislative changes at the state and national levels that will result in recognition of pharmacists as providers of care.

LexisNexis Risk Solutions' Richard Grape take a look at how providers are prescribing fewer medications and pharmacists are taking new leadership roles in an effort to combat the opioid crisis.

Alphonso’s TS Kelly takes a look at how OTC heartburn makers grab share of mind and dollars through strategic ad buys.