INSIGHTS AND PERSPECTIVES

Companies re-orient around e-commerce
Retailers and CPG brands need to rethink many of the strategies they have traditionally employed to drive sales and adapt them for the fast-growing world of e-commerce, said Sam Gagliardi, SVP of e-commerce at IRI, in a presentation at the Emerson Group Industry Day conference.
Fast action, empowered leaders win battles in war, business
Acting quickly and decisively often yields advantages in battle, as long as communication is clear and the team has been well trained — lessons that also can be applied in the business world, according to former U.S. National Security Advisor H.R. McMaster, who spoke at the Emerson Group Industry Day conference.

Brand-building starts on the front lines

Consumers form an impression of brands quickly in today’s environment of instant communication via social media, said Scott Stratten of UnMarketing in a presentation at the recent Emerson Group Industry Day conference.
Special Report: Emerson Group Retail Industry Day

Read insights from speakers and panelists at the Emerson Group Retail Industry Day, which focused on how brands can keep pace with a changing retail environment.
7 ideas from the Purpose-Driven Summit

Ahead of the Drug Store News Industry Issues Summit, check out seven key insights from the recent Purpose-Driven Summit about making meaningful connections with consumers.
The art of the question

Mack Elevation’s Dan Mack highlights how relying too much on past experiences and not enough on a question determines whether or not it is not the answer that offers insight, but the question.
Take me out to the marketing game

David Orgel takes a look at how retailers vying to differentiate in this hyper-competitive environment might benefit from taking marketing ideas from a different field — the baseball field.
APhA looks to alleviate increasing pressures of the profession

Michael Hogue, the president-elect of the American Pharmacists Association, explains how the APhA is working with other professional organizations and employers to seek legislative changes at the state and national levels that will result in recognition of pharmacists as providers of care.
Media buys or jingles: What wins antacid sales?

Alphonso’s TS Kelly takes a look at how OTC heartburn makers grab share of mind and dollars through strategic ad buys.
Teamwork and technology: Facing the opioid epidemic head on

LexisNexis Risk Solutions' Richard Grape take a look at how providers are prescribing fewer medications and pharmacists are taking new leadership roles in an effort to combat the opioid crisis.

Companies re-orient around e-commerce

Fast action, empowered leaders win battles in war, business

Brand-building starts on the front lines

Special Report: Emerson Group Retail Industry Day

7 ideas from the Purpose-Driven Summit

The art of the question

Take me out to the marketing game

APhA looks to alleviate increasing pressures of the profession

Media buys or jingles: What wins antacid sales?

Teamwork and technology: Facing the opioid epidemic head on