INSIGHTS AND PERSPECTIVES

NEW YORK -- A new Harris Poll indicates that there is a clear demand for multicultural influence in the lives of American millennials.

According to a poll of 2,034 U.S. adults aged 18+ surveyed online between June 7 and 9, more than three quarters of Americans (78%) agree they love trying new things outside of their own culture. This desire for novelty and variety is even higher among Millennials, of which 84% love the exposure to different cultures. People seeking this multicultural experience can find it in many places, including what they eat, watch, and buy.

Smart cities hold the promise to potentially make urban areas more efficient, more secure, and even more health conscious. (Forbes)

The roster of speakers for the Aug. 5 event includes (clockwise from top left):  Alex Perez Tenessa, CVS; Bill Bergin, Rite Aid; Doug Stukenborg, former Target executive; Sarah Carberry, Google/YouTube; Brian Owens, Kantar Retail; Larry Levin, IRI; Justin Weigold, Facebook/Instagram; and Alex Hurd, Walmart.

Is your organization aligned with your top customers?

Mexico, a NAFTA member since 1994, is not the distant neighbor it once was. Present political posturing aside, it’s long been a challenging relationship. After all, it was more than 100 years ago that Mexican President Porfirio Diaz famously (or perhaps “infamously”) stated, “Poor Mexico, so far from God and so close to the United States. …” Wars have been fought with territory changing hands.

Value-based care is driving a number of positive trends within the retail pharmacy sector.

Companies are rushing to devise strategies to attract millennial shoppers, but what, the New York Times asks, do millennials really want? It turns out that their tastes vary wildly, although there is one uniting factor among this age group. (The New York Times)

The Idea: Could Prince have been the greatest artist (and brand experience) of the generation?  His sudden passing has disrupted the music industry and the broader creative culture.  Whether one appreciated his music or didn’t, his talent was magnetic.  You could not ignore his ability and desire to seek truths; you could not ignore his ability to tell a story; you could not ignore his authenticity.  And that is something that everyone could learn from.